Hard Rock Café to Close and Reopen in 2018
When Everything Else at the Trump Taj Mahal Closed Down, Hard Rock Café Stayed Open!
Last October, when the Trump Taj Mahal closed permanently, so did all of its restaurants, bars, and entertainment venues–except for one–the Hard Rock Café. The owners decided to keep it open, not only because it was an internationally known brand worthy of staying open, but also because it was the only place of its kind in Atlantic City.
Another important deciding factor was a commitment to saving the jobs of the restaurant’s employees. It is to the company’s credit that it was willing to look beyond its own bottom line and put the welfare of the people of Atlantic City first since it was obvious that staying open would be a money losing proposition. In the wake of three nearby casinos closing (Showboat, Revel, and Taj), there was little reason anymore for customers to venture farther North on the Boardwalk than Resorts, especially in the fall and winter. On the other hand, it would have been a terrible time for the Hard Rock AC Café to close. It was the restaurant’s 20th anniversary!
Hard Rock Café Will Shut Down on Saturday, September 30 and Reopen Next Year
Casino restaurants come and go, but Hard Rock Café had been operating at the same location in Atlantic City since November 15, 1996. However, in April 2017, Hard Rock International finalized a deal to purchase the shuttered Trump Taj Mahal Hotel and Casino and replace it with its own hotel and casino. The company expects to spend $500 million for what is described as major renovations throughout the property and transformation into a facility that will be very different from the Taj Mahal, but a lot like other Hard Rock casino resorts. The projected opening for the new resort which, unless TEN gets its act together, will be the next casino to open in Atlantic City, is May, 2018. So far Hard Rock is moving full speed ahead, determined to meet this timetable.
Part of the property’s transformation will entail major changes to the Hard Rock Café. The restaurant will be relocated inside the hotel-casino, easier to find than the present location, with ready access to the casino floor. It will also be larger–21,000 square feet, seating 400, and expected to employ more than 100 workers. The café currently has 55 workers, who will be given priority. The new café will also offer an improved stage and beach access.
In preparation for the move, and in order for the necessary construction to begin, unfortunately, the existing Hard Rock Café has to shut down. Saturday, September 30 will be the last day.
Enjoy Exciting Extras Now that Hard Rock Café is Closing–Your Last Opportunity of the Year
Hard Rock’s presence on the Boardwalk will be greatly missed over the next six months. For me, it was a great place to relax and unwind, sometimes with just a drink, at other times with a full meal, when I wanted a break from the casino. I didn’t mind it being out of the way either, as a stroll on the Boardwalk is always enjoyable and great exercise, too. I have no doubt that many of you reading this post share these sentiments.
But here’s the good news. Through Saturday, September 30, food and drinks are still being served. Why not stop by and make a toast to the success of the new Hard Rock Café and Casino Resort. Better yet, have one of their mouthwatering 8 oz. burgers, too. There are so many different varieties, choosing won’t be easy. Restaurant hours are 11 a.m. to 10 p.m. midweek and 11 a.m. to midnight Friday and Saturday.
70% Discount at the Rock Shop
In addition to the café, you will want to make one last stop at the Rock Shop, as Saturday will be the last day there, too. The liquidation sale at the Trump Taj Mahal is over, but now, everything at the Rock Shop must also go. This is your opportunity to be the proud owner of all kinds of Hard Rock gear and memorabilia at bargain prices. The Rock Shop is open daily through Saturday starting at 11 a.m. Come early for the best selection.
September 29 Concert
In keeping with Hard Rock tradition, you know this place is not going to simply close its doors quietly without treating its patrons to one of the main enjoyable extras that they come to Hard Rock for in the first place–the entertainment. There will be plenty more of that starting next year in the new Hard Rock Hotel and Casino, but for now this is positively your last opportunity to attend a Hard Rock concert.
Come to the Hard Rock Café on Friday evening, September 29. From 8 p.m. to 11 p.m. there will be live music from the South Jersey cover band Good Look Sigourney. There is no cover charge and complimentary valet parking on Pennsylvania Avenue is available with any $25 Hard Rock purchase.
What’s Next for Hard Rock Atlantic City?
While the Hard Rock Café remains closed here in Atlantic City if you get the urge again and don’t want to wait till it reopens in May, there’s another branch in Center City, Philadelphia. Meanwhile, rest assured that the Hard Rock team will be hard at work to make sure that all the planned renovations, including those for the café go through without a hitch and on time.
When all is said and done, the casino will have 2,400 slot machines and 130 gaming tables.In addition, the interior will be completely redesigned. Rather than being ornate and austere like the Taj, the new casino will reflect the Hard Rock theme throughout and leave no doubt in visitors’ mind that this is a fun place to spend their time. The entrance to the resort, guestrooms, and suites will also be completely redesigned. Walls will be adorned with museum quality displays carrying out the musical entertainment theme, with a focus on contemporary musicians, including those from New Jersey. Most importantly, there will be two separate entertainment arenas, with seats for 7,000 people. You can come to the Hard Rock and enjoy live entertainment, not just on weekends, but any day of the week.
As we get closer to the grand opening, we will have a lot more to tell you about the new Hard Rock Casino Resort.